Ad Management / Senior pod

ROAS-engineered paid media
for ambitious Indian brands.

We help India's most ambitious D2C, SaaS and consumer brands compound returns across Meta, Google, YouTube, X and LinkedIn — with senior strategists, creative shipped weekly and daily ops on every account.

Channels we run  ·  Trusted by 200+ India-first brands
  • YouTube
  • Facebook
  • Instagram
  • X
  • LinkedIn
  • Google Ads
Lifetime spend managed 0 100% audited
Avg CPA reduction 0 First 90 days
Blended ROAS 0 Portfolio avg
Creative tests / yr 0 Daily cadence
Channels

One pod across the entire paid stack.

Six platforms, one creative spine, one attribution model — daily ops on every account, every business day.

YouTube Ads
Active · In-stream + Shorts
Avg ROAS6.9x
Spend mix18%
Facebook Ads
Active · CAPI verified
Avg ROAS7.2x
Spend mix24%
Instagram Ads
Active · Reels + Stories
Avg ROAS8.1x
Spend mix22%
X Ads
Active · Trend hijack
Avg ROAS5.2x
Spend mix8%
LinkedIn Ads
Active · B2B / Insight Tag
Avg ROAS4.6x
Spend mix12%
Google Ads
Active · Search + Pmax + GA4
Avg ROAS6.4x
Spend mix16%
Overview

Paid media as a compounding system, not a monthly invoice.

Most agencies optimise one campaign at a time. We treat your entire ad account as a system — creative pipelines, audience structures, bidding strategies and landing-page funnels all engineered to feed each other.

The result: every rupee of test spend becomes a learning that lowers next quarter's CPA, every winning creative gets compounded across formats, and every audience signal sharpens the next bidding decision.

  • Account-level architecture audit on day one
  • Creative concept to shipped in 72 hours
  • Daily bidding, weekly strategy, monthly review
  • Live attribution dashboard — no exports needed

CPC trend — before / after we took over

Avg cost-per-click for a SaaS account, 6 months

−58%

Account CPCIndustry benchmark

Capabilities

Six disciplines, one ad account.

Each baked into a senior-led pod that owns your numbers end to end.

Multi-platform mastery

One team running Meta, Google, YouTube, X and LinkedIn in concert — not five freelancers in five silos.

Industrial creative testing

Four to eight hooks, three formats, two thumbnails — weekly. Winners scale, losers become documented learnings.

Audience science

Lookalike layers, exclusion stacks, retention audiences and intent signals — engineered, not stitched together with defaults.

Real-time optimisation

Bid adjustments daily, budget reallocations within the hour, performance alerts to Slack the moment thresholds break.

Compounding returns

Every campaign feeds a creative library, an audience seed list, and a learnings doc — so quarter four is materially smarter than quarter one.

Transparent reporting

You own your ad accounts. You see every rupee. Our fees, agency commissions and platform spend are line-itemed every month.

Process

Audit. Architect. Activate. Optimise.

A repeatable operating model — on day one, day thirty, and day three hundred and sixty-five.

01

Audit

Account architecture, creative library, attribution, conversion API health, competitor benchmarks.

02

Strategy

Channel mix, budget allocation, full-funnel creative roadmap, weekly experiment plan.

03

Creative

Hooks, formats, scripts, motion design, in-house edit team, 72-hour ship cycle.

04

Launch

Phased rollout, brand-safety guardrails, conversion-API mapping, real-time alerts.

05

Optimise

Daily bid + budget moves, weekly creative refresh, monthly architecture review, quarterly readout.

Live performance

The numbers behind the system.

Portfolio-wide, last 30 days. Refreshed nightly across every active account.

Conversion funnel

Avg performance account, last 30 days

3.2% CR
Impressions42.6M
Clicks812K
Landed624K
Engaged198K
Converted26.1K

Channel spend mix

Optimal blend, this quarter

0Allocated
  • Facebook24%
  • Instagram22%
  • YouTube18%
  • Google16%
  • LinkedIn12%
  • X8%

Account efficiency

Spend → revenue, last 6 months

+218%
Real results · D2C beauty

D2C beauty brand: 4.1× pipeline in 90 days.

An Indian D2C beauty brand came in stuck at ₹32 Lakh/month spend with a 1.8× ROAS ceiling. We rebuilt their account architecture (collapsed 47 ad sets into 9), deployed a creative testing system, and rewrote attribution to pull order data straight from Shopify.

By month three: spend tripled, CAC dropped 52%, order volume 4.1×'d, and net-new revenue exceeded the entire previous year.

CAC before/after₹1,580 → ₹760
ROAS on winners7.4x
Concepts shipped38
Repeat-rate lift+22 pts

CAC trajectory

Cost per acquisition, by month

−52%
Pre
Mo 1
Mo 2
Mo 3
FAQ

Things prospective clients always ask.

We work best with accounts spending ₹20 Lakh+/month so test cycles produce statistically meaningful learnings. Below that we'll often recommend a six-week sprint to architect the account, then introduce you to a partner.
Two pricing models: flat retainer (most common) or hybrid retainer + performance kicker on incremental ROAS over a baseline. Pure percentage-of-spend rewards bigger budgets, not better outcomes — we don't quote it.
You do, always. We work inside your accounts (or set them up in your name). All creative produced is delivered with full perpetual rights and source files at the end of every quarter.
Days one to fourteen are stabilisation (don't break what's working). Days fifteen to forty-five deliver the first creative wins and architecture improvements. By day ninety, the new system is producing the bulk of revenue and the legacy structure is fully retired.
No. Every account ships with a documented operating manual, a creative library handover, audience taxonomies and a thirty-day transition support window if you decide to bring it in-house.
Open a brief

Ready to scale paid?

Brief us in twenty-five minutes — senior strategist on the call, audit returned within five business days.