How we run accounts/Inside the pod

Inside the paid-media operating system.

Bid strategy, creative testing and reporting — how OutTroll pods run paid every week, every day, every hour the platform is open.

Phase by phase

The full operating model.

Click any phase to see what we ship and how we measure it.

Phase 01 · Days 1–7

Audit

Account architecture, creative library, attribution health, conversion API integrity, competitor benchmarks.

Phase 02 · Days 8–21

Strategy

Channel mix, budget allocation, full-funnel creative roadmap, weekly experiment plan, KPIs.

Phase 03 · Days 22–45

Creative

Hooks, formats, scripts, motion design, in-house edit team, 72-hour ship cycle.

Phase 04 · Days 46–60

Launch

Phased rollout, brand-safety guardrails, conversion-API mapping, real-time alerts to Slack.

Phase 05 · Day 60+

Optimize

Daily bid + budget moves, weekly creative refresh, monthly architecture review, quarterly readout.

Phase 01 — Audit

The first week is read-only. We don't change anything — we map what exists and benchmark it against our 200-account portfolio.

  • Account architecture diagram & collapse plan
  • Creative library tagging & performance audit
  • CAPI / events QA + missing-event report
  • Bid strategy + audience overlap analysis
  • Findings deck delivered with prioritized fixes
7 days, read-only

Phase 02 — Strategy

From findings to a 90-day roadmap. We collapse over-segmented accounts, rebuild audience structure, and lock the creative roadmap.

  • Channel-mix model with budget allocation
  • Audience taxonomy + exclusion stack
  • 12-week creative testing roadmap
  • Bidding strategy per campaign type
  • Locked KPIs + weekly experiment cadence
14 days

Phase 03 — Creative

Industrial creative at agency speed. 8–12 new concepts a week, ranked, tested, scaled or killed.

  • 24+ hooks, scripts & storyboards
  • 36+ shipped creative iterations
  • Motion + UGC + statics, all formats
  • 72-hour brief-to-ship SLA
  • Wins doc updated weekly
Continuous from Day 22

Phase 04 — Launch

The new architecture goes live in phases. We never flip everything at once — risk of disruption is too high.

  • Phased rollout: 25% → 50% → 100%
  • Brand-safety + exclusion guardrails
  • Conversion-API endpoint health checks
  • Real-time anomaly alerts to Slack
  • Daily Slack standup during launch window
14 days

Phase 05 — Optimize

Now the system runs — and gets better. Daily ops, weekly creative, monthly architecture, quarterly board readout.

  • Daily bid + budget reallocation
  • Weekly creative refresh, kill/scale calls
  • Monthly architecture & audience review
  • Quarterly board-grade readout
  • Annual creative learnings library
Continuous

Daily ops aren't optional — they're the moat.

Most accounts plateau because they're optimized weekly, not daily. We make daily decisions on bidding, budgets and creative within a 30-minute morning window across every active account.

0

Daily ops window

Morning ritual on every account, every business day.

0

Slack reply SLA

From your team's question to a typed answer.

Tools

What runs the operation.

Meta Ads + CAPI
Google Ads + GTM
YouTube Ads + GTM
LinkedIn Insight
BigQuery / Snowflake
Looker / Mode
Slack ops channel
Real-time anomaly alerts
SLAs

What you can hold us to.

4-hour Slack SLA

Business hours, every working day.

72-hour ship

Brief to live creative, weekly cadence.

15-min anomaly alert

If pacing breaks or CPA spikes, you know.

30-day off-board

Operating manual + handover if you ever leave.

FAQ

Process questions.

A 4-person pod: senior strategist (lead), media buyer, creative producer, analytics engineer. VP-level oversight on enterprise tier.
Every kill/scale call, budget shift and architectural change is logged in a shared Notion doc with rationale and expected impact. You can audit any decision back-in-time.
Strategist stays for the engagement lifetime (turnover impacts performance — we know). Specialist ICs may rotate quarterly to share learnings, but with 30-day overlap to onboard.
Yes — on accounts above ₹1.5 Cr/month spend, we'll structure a hybrid retainer + ROAS kicker on incremental performance over a baseline. We refuse pure % of spend.
Open a brief

Want this OS running on your account?

Senior strategist on the call within 48 hours. Free 30-minute ad-account audit before we quote.