Selected Work

Real campaigns. Real metrics.

Twelve case studies across performance media, influencer activations, brand launches, and analytics rebuilds — with the actual numbers we delivered, not the polished decks we'd show at a pitch.

Paid Media
4.1×Pipeline lift
Tilo SaaSB2B SaaS

SaaS scale-up: 4.1× pipeline in 90 days.

Collapsed 47 ad sets into 9, deployed a creative testing system, rewrote attribution to pull MQL data from HubSpot.

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7.4×ROAS
−52%CPL
+22ptSAL rate
SEO + Traffic
Organic in 6 mo
Shore ApparelFashion D2C

E-commerce migration: 7× organic, 96 Lighthouse.

Replatformed to a faster headless stack, shipped 78 SEO category pages, ran a 24-week CRO sprint on PDPs and cart.

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38K→268KSessions
+186%Rev / sess
41→96Lighthouse
X / Trends
#1Trend in 5 markets
Strea TVStreaming

Streaming launch: 0 to global trend in 4 hours.

Aligned a series launch to a precisely-timed cultural moment, activated a 220-person KOL network behind a single hashtag.

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1.4BImpressions
+320%Sign-ups
88Sentiment
Influencer
5.4×Blended ROAS
Lumen BeautyD2C Beauty

D2C beauty: 48 creators, 30 days, category-leading.

Mapped 48 creators across micro and macro tiers, briefed a single hero claim, paid amplification on the highest-engaging assets.

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14.8MReach
6,820First customers
38%Repeat in 60d
Brand
28→70%Aided awareness
Halo Beverage CoF&B

Category challenger overtakes the leader in 18 months.

Two flagship brand campaigns, six PR moments, and a podcast + earned-video content engine across 18 months.

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+186%Brand search
4.7/5Sentiment
+$12ASP
Social Growth
3.3×Followers
Avo DrinksF&B Challenger

F&B: 1.4M to 4.6M followers in 9 months.

Rebuilt the content engine around shortform, plugged into food + lifestyle creator collabs, launched a community video series.

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218MImpressions
4.6×Engagement
$12.6MDTC revenue
Analytics
94%Faster decisions
Trove ApparelFashion D2C

From "I'll get back to you" to "here's the answer in Slack".

Rebuilt the analytics stack on Snowflake, deployed live channel + cohort dashboards, trained the team to self-serve.

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68h→4hDecision time
92%Forecast acc.
+38%Blended ROAS
Traffic
3.4×Organic / yr
Loop HealthHealthcare

Healthcare: 3.4× organic with privacy-first measurement.

Server-side analytics + GDPR-clean attribution, 30 SEO articles per quarter, comparison-page CRO.

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−58%Bounce
+92%Conversions
94Lighthouse
X / Trends
+38×Mentions / hr
Vena PharmaRegulated

Pharma trends without crossing a single regulatory line.

Brand-safe trend activation across 5 markets with pre-approved copy and a kill-switch playbook.

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82Sentiment
100%Compliance
412MReach
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