Real-time cultural listening
Always-on monitoring of news, breaking moments, meme cycles and category conversations across 12 verticals.
Engineered trend campaigns that pull massive earned reach and put your brand at the center of the conversation the world is having — in the next 90 minutes, not the next campaign.
Mentions per hour during a trend launch.
X is the world's fastest-moving narrative engine. Trends emerge in minutes, peak in hours, and decide which brands feel relevant by the end of the day. Most agencies aren't built for this clock — we are.
Our trend desk listens 24/7, ships creative in 90 minutes, activates a curated KOL network of 1,800+ creators on demand, and stacks paid amplification on top of organic momentum to push hashtags into the top 10.
Mentions per 30-minute window across the full activation
9-hour activation, peak at the 4-hour mark with a steady decay tail driven by KOL amplification.
Always-on monitoring of news, breaking moments, meme cycles and category conversations across 12 verticals.
Senior copywriters and meme-fluent creatives on call — brand-safe scripts ready to ship within 90 minutes of a trend brief.
Hashtag selection, conversation laddering, anti-piggyback strategy — the difference between trending and getting drowned out.
1,800+ vetted X voices across politics-free verticals, ready to be briefed and to seed momentum within minutes.
Live sentiment dashboards plus a response playbook for every plausible reaction. Defuse, redirect or amplify — in real time.
Approval matrices, exclusion lists, and a pre-signed kill switch — so when something turns, you stop in seconds, not hours.
24/7 monitoring — we wait for the right cultural opening before spending a dollar.
Hashtag, hero post, supporting threads, KOL activation list, paid budget — locked in 90 minutes.
Synchronized publish across brand handle and KOL network, paid promotion stacked on the hero.
Real-time reactions, quote-tweet swarms, media outreach, follow-up content to extend the wave.
Day-after wrap, sentiment debrief, asset library for evergreen reuse, learnings doc for the next moment.
Across 240+ trend campaigns
Best windows to ship a trend (UTC)
Avg brand mention rate, before / during / after
A streaming platform was launching a major series with 48 hours of pre-buy and zero earned momentum. We watched the cultural calendar, paired the launch to a perfectly-timed pop-culture moment, and activated a 220-person KOL network behind a single hashtag.
Trended #1 in five markets within four hours and stayed top-10 globally for 36 hours. Subscriber sign-ups during the campaign window beat target by 4.2×.
Within first 24 hours of trend launch