How we ship

Calendar, creative shop, weekly shipping ritual.

Inside the OutTroll social pod.

Five rhythms

How the engine runs.

Rhythm 01 · Days 1–14

Audit

Account health, voice, content gaps, competitor benchmarks, audience-fit.

Rhythm 02 · Days 15–28

Strategy

Pillars, formats, posting cadence, creator-collab plan, growth thresholds, KPIs.

Rhythm 03 · Monthly

Production

Monthly batch shoots, in-house edit team, motion + photo, weekly drop schedule.

Rhythm 04 · Daily

Publish

Daily posting, scheduled prime-time slots, real-time trend slot-ins.

Rhythm 05 · 6h SLA

Engage

Community management, sentiment monitoring, fan amplification, weekly reviews.

Rhythm 01 — Audit

Two weeks of read-only research. We map your voice, study your followers, score the content library, benchmark competitors.

  • Voice + tone audit (with example callouts)
  • 12-month content performance review
  • Audience cohort + interest profile
  • Competitor content + cadence benchmark
  • Findings deck with prioritized fixes
14 days

Rhythm 02 — Strategy

Pillars, formats, cadence, KPIs. We lock the operating model before a single shoot is scheduled.

  • 4–6 content pillars defined
  • Format mix per platform
  • Posting cadence + best-time matrix
  • Creator-collab + UGC strategy
  • KPI dashboard wired up
14 days

Rhythm 03 — Production

Monthly batch shoots produce a month's worth of content in 2–3 days. Edit pipeline keeps the conveyor belt loaded.

  • 1–2 day batch shoots, monthly
  • 90+ raw assets per shoot
  • Edit pipeline ships 30+/week
  • Motion + photo + UGC + podcast
  • Multi-format cuts per asset
Monthly cycle

Rhythm 04 — Publish

Daily posting, prime-time scheduling, real-time trend slot-ins. Paid amplification stacked on top of breakout organic posts.

  • Daily 1–2 posts per priority platform
  • Prime-time scheduling matrix
  • Real-time trend integration slots
  • Paid amp on top organic posts
  • Stories + Reels + carousels per format
Daily

Rhythm 05 — Engage

Community management with a 6-hour SLA, every business day. Sentiment monitoring, fan amplification, escalations triaged.

  • 6-hour DM + comment SLA
  • Voice-of-customer weekly digest
  • Fan moments amplified
  • Escalation playbook
  • Weekly performance review
Continuous

Volume only works if voice survives.

Most "volume" agencies sound generic. Our editors live inside your voice doc, your fan DMs, your founder's interviews — until they sound like you. That's why our content out-performs in-house brand voice in 8 of 10 audits.

0

Posts / week

Across priority platforms.

0

DM SLA

Every business day, no exceptions.

What we ship in-house

The full production stack.

Shortform video
Editorial photo
Podcast / audio
Motion design
Copy + caption
Community mgmt
Trend desk briefs
Performance digest
SLAs

What you can hold us to.

30+ posts/week

Across priority platforms, weekly.

6-hr DM reply

Business days, every day.

Monthly batch shoot

1-2 days produce a full month.

30-day off-board

Voice doc + library handover if you ever leave.

FAQ

Process questions.

A 12-page voice doc — built from interviews, fan DMs, founder content. Every editor lives in it. Voice drift is reviewed weekly.
Optional. If founder content is part of the strategy, we shoot 8–12 hours of founder talent in a single day — enough for a quarter of cuts.
Yes. Default approval flow is 48-hour review per post. Premium clients sometimes opt for delegated approval after 60 days when voice is locked.

Want this engine running on your handles?

Free 30-min audit, then a clear scope.