The Process

From brief to live in five phases.

Refined across 1,400+ creator campaigns. Each phase has its own deliverables, owners, tools and quality gates — documented, defensible, and audit-ready.

14 daysGo-live
1,400+Campaigns shipped
100%FTC audit
4-hourReply SLA
Phase by phase

The full pipeline, transparent.

Every phase has fixed deliverables, a senior owner, and a defined duration. No mystery, no scope creep, no surprises.

01 Days 1–2 · 2 business days

Strategy & Intake

The foundation. We work with your team to lock the campaign’s commercial outcome before a single creator is briefed.

  • 90-minute discovery session with senior strategist
  • KPI document (reach, engagement, conversion thresholds)
  • Audience cohort definition + creator persona profile
  • Hero claim + creative pillars locked
  • Budget allocation across creator tiers
02 Days 3–5 · 3 business days

Creator Match

Our database segments creators by category, geography, audience demo, brand affinity and content style. The shortlist is human-curated by a strategist, never auto-generated.

  • Shortlist of 30–60 vetted creators
  • Audience overlap analysis vs your ICP
  • Engagement-rate adjusted for follower size
  • Prior-collab performance + brand-safety flags
  • Your final approval before any outreach
03 Days 5–8 · 3–4 business days

Brief & Brief-Back

One-page briefs, signed contracts, IP and rights handled. Creators come back with their own creative interpretation — we approve before anyone shoots.

  • One-page creative brief per creator
  • Contracts: usage, exclusivity, paid-amp rights
  • FTC + platform-specific disclosure language
  • Brief-back review with your team
  • Final creative sign-off before production
04 Days 9–14 · 5–7 days

Activate

Phased publish schedule, real-time engagement monitoring, paid amplification stacked on winners. War-room ops on launch day.

  • Phased publish calendar
  • Live engagement dashboard (Slack-fed)
  • Daily post-by-post review
  • Paid amplification on top-3 organic posts
  • 24-hour FTC + brand-safety audit
05 Days 14–30 · 14 days post-launch

Measure & Compound

Per-creator reporting, campaign learnings, retention plan. Each campaign feeds the next — smarter creatives, sharper audiences, better creators.

  • Per-creator ROAS report
  • Campaign learnings doc (what worked / what didn’t)
  • Repeat-purchase & retention scoring
  • Whitelisted asset library, perpetual rights
  • Recommendation for the next campaign
Quality bar

What you can expect, contractually.

Every commitment below is in the engagement letter. No vibes, no excuses.

14-day go-live

From signed brief to first creator post, with quality gates at every phase.

4-hour reply SLA

From your team’s Slack message during active campaign ops.

100% FTC audit

Every post reviewed within 24 hours of going live for compliance.

30-day off-boarding

Documented handover and asset transfer if you ever leave us.

Stack

The tools we run with.

Battle-tested across 1,400+ creator campaigns. Same stack, every engagement.

Creator CRM (in-house)
Meta Conversion API
TikTok Events API
Branded URL parameters
Promo-code attribution
Live engagement dashboard
Slack ops channel
HelloSign contracts
FAQ

Process questions, answered.

The things people ask us most before kicking off a campaign.

Who’s on my account?

A senior strategist (lead), a creator partnerships manager, a campaign manager, and a paid-media specialist when amplification kicks in. You meet all of them on the kickoff.

How fast can a creator go live?

Standard cadence is 14 days. Trend-led activations can ship in 72 hours when the cultural opportunity demands it.

What if a creator misses?

Contracts include performance and timing clauses. We replace at our cost if a creator misses a delivery window or content quality bar.

Can I bring my own creators?

Absolutely. We integrate your existing roster into the same brief, contract, payment and reporting pipeline so the whole campaign is unified.

Ready to start the 14-day clock?

Submit a brief and a senior strategist replies within 24 hours — with a real plan, not a deck-by-template.