01
Days 1–2 · 2 business days
Strategy & Intake
The foundation. We work with your team to lock the campaign’s commercial outcome before a single creator is briefed.
- 90-minute discovery session with senior strategist
- KPI document (reach, engagement, conversion thresholds)
- Audience cohort definition + creator persona profile
- Hero claim + creative pillars locked
- Budget allocation across creator tiers
02
Days 3–5 · 3 business days
Creator Match
Our database segments creators by category, geography, audience demo, brand affinity and content style. The shortlist is human-curated by a strategist, never auto-generated.
- Shortlist of 30–60 vetted creators
- Audience overlap analysis vs your ICP
- Engagement-rate adjusted for follower size
- Prior-collab performance + brand-safety flags
- Your final approval before any outreach
03
Days 5–8 · 3–4 business days
Brief & Brief-Back
One-page briefs, signed contracts, IP and rights handled. Creators come back with their own creative interpretation — we approve before anyone shoots.
- One-page creative brief per creator
- Contracts: usage, exclusivity, paid-amp rights
- FTC + platform-specific disclosure language
- Brief-back review with your team
- Final creative sign-off before production
04
Days 9–14 · 5–7 days
Activate
Phased publish schedule, real-time engagement monitoring, paid amplification stacked on winners. War-room ops on launch day.
- Phased publish calendar
- Live engagement dashboard (Slack-fed)
- Daily post-by-post review
- Paid amplification on top-3 organic posts
- 24-hour FTC + brand-safety audit
05
Days 14–30 · 14 days post-launch
Measure & Compound
Per-creator reporting, campaign learnings, retention plan. Each campaign feeds the next — smarter creatives, sharper audiences, better creators.
- Per-creator ROAS report
- Campaign learnings doc (what worked / what didn’t)
- Repeat-purchase & retention scoring
- Whitelisted asset library, perpetual rights
- Recommendation for the next campaign